Too often, I have encountered business managers hiring Sales people and classifying them as Business Developers. Because while the internet has made it possible for individuals to market to an unlimited number of people, it has also made it impossible for any single individual to keep up with every new innovation or technology available to create and run a successful internet-based business.
An effective business development approach is to encompass several major steps in the evaluating process including: your identification of the opportunity; what are your committed resources; the actual development of your business proposal; market evaluation; competition; and your time restraints.
A fantastic CRM Solution should not only take care of new suspects & prospects and help sales team towards a proper smooth process for business deal and closure, but it should also take care of the processes to nurture and care existing customers and accounts.
As well as the needs of the business and primarily its customers, the needs and desires of the owners and investors in the business must also be considered which may include future decisions such as full or partial retirement, sale, flotation or merger.
If your company is an early startup, the decision for joining an incubator or seed accelerator comes down to your personal confidence in your business model, the strength of your team, your capacity to execute, and not the least your fundraising skills.