Business development service is always used in a broader sense & enables the professional firms to strengthen ties with their existing customers as well as attracting new customers in other areas of the business market. It may also be that because of changes or new developments things like staffing and company procedures may need reviewing in-line with policies and processes for getting thing done. At the end, all businesses are about people. Many professional firms give the business development strategy maker the right to collect business related information from any level of business structure & utilize it to induce more business.
It is often times mistaken as purely a sales role and other times as a marketing initiative. Another dynamic of this is that it can be difficult to admit that sometimes we need help, or it could be that upper management would take a dim view of our abilities if we asked for outside help with our internal processes.
It’s important that you first create new products for your repeat customers before jumping to new customers, as it involves more risk. However, if you are running an ebusiness, you can use effective internet marketing tools like PPC advertising, article marketing, forum posting, banner ads, paid links, SEO, blog marketing, social media marketing, and video marketing.
The focus of business development is really on new business and opportunities, as opposed to managing relationships with customers you are already selling to. It’s really about new opportunities to develop and explore in terms of both new customers and also new ways of partnering with others to deliver to new customers.
Their role is to identify companies that have synergistic business models and would complement the host company. Development consultants can guide these businesses to success by formulating plans that cater to their specific needs. If you work for a really solid company and have a really great line of products or services that you represent then the only key is that you need to know how they can help your customer in the process of developing their goals.