business plan

Marketing

Are you planning to open a new business venture? Sitting down looking at a blank computer screen as you prepare to start your business plan can be daunting. An effective use of the Internet can result in successful marketing as the reach of this medium is far and wide. After you get done crashing all the numbers, making all your projections, and compiling the facts and statistics into a spreadsheet I believe you are left with a fundamental truth about business plans.business plan

Many describe products, services, retail or new business development ideas that otherwise might be exciting. Your business plan is not some academic document – instead, it is your crucial road map to successful implementation of your vision for your new company.business plan

Many individuals have no idea what a business plan’s purpose actually is. That is the largest reason why people have so much difficulty writing them. This should include a clear description of all your existing financial resources and what, if any, additional resources the start up will require.

This should identify that customers in your local market are in need of a dealer of the type you’ve chosen to be because competitors are not fully serving their needs, or because their demographics are changing (more population, richer, poorer, more families, etc.) The opportunity could also be that a certain combination of services by your dealership could improve on what competitors are currently doing.business plan

Next, you should include a specific marketing breakdown. Many times entrepreneurs will write a rough draft Executive Summary and then write their business plans. Plan is efficient if it achieves its purpose at a reasonable cost, when cost is measured not only in terms of time or money or production but also in the degree of individual and group satisfaction.