Many people often use the term ‘business to business (B2B) marketing,’ but most of them do not know exactly what it refers to. B2B activity, both online and offline, involves the marketing of services and goods that help other companies operate. E.g. A product worth $100 might be sold with a price tag of $99 or $95 or $99.99. As far as psychological pricing is concerned, the usage and popularity of numerals 9 and 5 stand at 60% and 30% respectively. Brand endorsements for high-end products really helps to boost sales.
It must focus on people rather than on products. Blogging is a wonderful option for people who wish to reach to a large number of customers. Merchandisers can use digital media platforms to promote products, check responses, and accordingly lay down future plans.
For example, promoting breast-feeding, promoting healthy dietary habits, marketing for environmental protection, promoting non-smoking zones and marketing for programs that work against drug addiction are some examples of social marketing. Email marketing is still the #1 way to increase engagement and sales.
Offline Marketing This is the traditional type of marketing strategy. Your marketing plan details how to do this. This strategy can horribly backfire if your rivals decide to join the bandwagon and lower their product prices further, triggering a price war. Any kind of marketing job can be tricky to handle until you hit potential customer-rich regions.
Contact local business owners who have been your customers and procure contacts of people who may be looking out for a mortgage loan. What sets top companies apart from the rest of the pack, is not just the quality of their product, but also their marketing and sales strategy.