Unlock your company’s most valuable resource with Business Intelligence. CRM is a database that stores customer sales history and interactions, which you could segment for greater productivity and profitability. Software, which allow business firms to make decisions on right time at right costs are knows as business intelligence tools or software.
Ever changing marketing trends and targeting customers through their behavior and traffic patterns is the driving force for integrating business intelligence tools that provide greater insights than the way we previously used manual marketing forecasts.
As is no doubt apparent, Business Intelligence really comes into its own when providing guidance in company critical situations. In intelligence collection, time and focus are two key ingredients which must be considered before conducting or even accepting any collection operation.
Joe has also started to wonder about lost customers, and so requests a report to highlight all customers who have not visited his garage in over two years, what was the last job done for each, the time taken to carry out the job and the average time taken for each type of job.
More collaboration within information can be achieved from effective BI. Rather than middle managers getting great reports and making their own areas look good, information will be conveyed into other functions and rapidly shared to create collaborative decisions increasing the efficiency and accuracy.