Business Intelligence investments do not follow current information needs, especially needs created by Marketing. In many Business Process-Outsourcing companies that take customer service calls, Forecasting Data is considered a baseline. Being the heart of the Data Analytics process, at this stage, all the information turns into insights that could be implemented in respective plans.
The next step could be to analyse the way decisions are made in the organization and to make note of the information that the executives need to facilitate rapid decision-making. Business growth strategy formulation is an intense process of studying the firm’s strengths and weaknesses, that are used to exploit growth opportunities if and when they present themselves.
Errors in data capture or broken processes across the business may only come to light when analyzed in the context of the bigger picture. Traditional information systems tend to be inflexible structures, making it difficult to adapt to the data capture processes of the business, and rapid generation of information for decision-making.
SAS is a leading business analytics software and service provider in the business intelligence domain. This article highlights the necessity of churn and campaign management and the usage of SAS – Telecommunication Intelligence software (TIS) for the purpose.
It’s going to be tough ordeal for analytics solution provider but will act as the latest trends in business intelligence in 2018. The set of applications covered under Business Intelligence allows the companies in effective implementation of Decision Support System, applying Online Analytical Processing (OLAP) concepts, Statistical Analysis, Forecasting, and Data Mining.