In one really successful distribution company that I work with, all of the outside sales people have the business card title, Business Development Representative. Think about what new products or services you’d like to introduce, what markets you’d like to branch into, how you’d like to improve your relations with customers, how many new distributors you’d like to add, how you will make thing better for your employees, partners, even your community, and of course, what lifestyle and “work- style” changes you’d like for yourself.
In most cases, you hire a business development consultant to help you solve a specific problem or more often help you define a plan of action for taking you where you want to go. In such cases, you want someone who can deliver in writing a road map for future activities.
Just as when buying any service, when contracting for professional business development services it is important to have clear deliverables. Companies often tailor their business development time and funds to the target opportunities that are available and appropriate to their marketplace.
Attending trade shows is one business development idea that makes perfect sense because it offers business owners the opportunity to network and to even size up the competition as well. Moreover, the acquisition of client testimonials through the channel of customer care executives will assist the business organizing specialist to identify the areas for the new range of products & develop a suitable marketing strategy for them.
2) ECONOMICS: The second most likely reason to hire an expert business development consultant is saving money. The strongest objection to the separation of a sales force into hunters (new business development) and farmers (Account Management) is that it makes for an awkward transition for the customer after they have signed on the dotted line.