I first encountered the concept of mastermind groups reading Think and Grow Rich by Napoleon Hill back in the early 80’s, but it wasn’t until recently that mastermind groups really took off. A direct sales staff was formed to develop and close sales opportunities and these efforts were supported by a direct mail campaign and networking with local chambers of commerce, local trade associations and lead sharing groups. To effectively develop a business, the consultant should be looking at generating and sustaining growth.
Individuals who provide business development coaching run classes with the purpose of directing, instructing and training business leaders to achieve a specific goal or to develop business management skills that may aid them in achieving business development.
The sales process is one that involves a lot of people – product development, designers, pricing, marketing, technical, management – ‘front-line’ salesmen and ‘top-end’ management need to combine forces to deliver a product that their customers want.
Each year around this time I urge clients to dust off last year’s business plan and compare it to what is really going on. Because many people – believe it or not – forget what they committed to for the year. Some companies fall flat like a pack of cards because they do not know diddly squat about the cost of keeping their company in business.
If you want more of a particular behaviour or contribution, make sure you notice it, then recognise and reward it. Make heroes of those who do business development effectively. These executives will help the strategy maker to gather data from the existing customers on their view about the company & its services.