I just finished searching the web for business and marketing consultants, and even as a professional Business Consultant, I was left confused and skeptical. For many that description is a little uncomfortable, but a professional consultant is an independent business person (or company) who works at the pleasure of YOU. From this definition it is clear that business development is more than closing the sale and each technique requires detailed planning and follow up.
We must first look at the business development process itself. So, companies need to concentrate more on their development & hire for development professionals if it seems impossible for them. Developing the business should be a stepped process where each stage builds on the last.
Yes, you may be a smart business person, but if the market does not support you, you can say a big farewell to attaining professional development. It helps provide information as to what the client needs to the ‘front line’ sales team, assisting them in closing the deal at the end of the process.
Last but not least, if done well, business development can have an incredible impact on the success of a business. Governments around the world have realized the importance of subsidies for industrialization and now in business development are available in all countries.
However, with existing customer bases it is still important to ensure that Sales management and planning is also given attention in the business. If you get customers in the door but cannot get them to buy a product, there is a problem with your sales strategy.