Not so sure where to start your social media marketing journey? These three handy tips can help.
Tip 1: Get to know your platforms.
All social media platforms have important roles to play when it comes to promoting your business, building your brand and engaging with your customers. But they are also all quite different. It’s important to know your platform and how you can get the most out of each one. Take Facebook for example: this medium in an excellent place to start. You can build a business page free of charge, and you can use the platform to share photos, promotions, business progress and events. But it’s important to spot the trends and build on them in order to reach people in a way that will convert to enquiries and sales. You know your business inside out, but how does it translate on this particular platform? Facebook is arguably the most social of all social networks. People want engaging content that speaks to them and their interests/needs. It could be that your business is quite high-end and professional, buy if you spot trends that call for funny memes or ‘boomerang’ videos, don’t be afraid to inject that personality into this platform. You can also utilise Facebook ads and boost your posts, setting a clear demographic in order to build your page followers. Instagram is much the same but is more suited to products and services that can offer aesthetically pleasing and engaging visuals: video production, food and drink, and anything at all to do with animals. Pictures are your language on Instagram, so it is worth doing your research into the types of images that gain the most appropriate attention for your business. One of the most underrated platforms is LinkedIn. Back in the day, LinkedIn was very formal, very dry and corporate, and revolved around B2B. Today, LinkedIn has caught up, and it can be an amazing tool through which to promote business and make strong business connections. Don’t be intimidated by the corporate face of LinkedIn, showing a little personality on this platform goes a long way and helps you stand out from the crowd.
Tip 2: Understand your target audience.
This tip kind of speaks for itself. Presumably if you know your business like the back of your hand, you already understand the people you need to target for sales and engagement. What you might not have considered however, is where your target audience is lurking when it comes to their social habits. If your target demographic, for example, sits in the category of women, 50+ years of age, your best bet is Facebook, as it is the more widely used platform for this group. If, on the other hand, your ideal consumer is a 16-21 year old, perhaps Instagram and most definitely YouTube are the platforms to consider first. The key here is to do your research. Seek the best advice before wasting your time on the wrong platform.
Tip 3: Get the balance just right.
This is crucial. Don’t get content-happy. What we mean by this is, depending on the tone of your brand and your marketing style, quite often less can be more. It’s very easy to think that scheduling six posts a day is the best way to keep your business getting noticed. But people want quality over quantity. People want to feel like they are getting something from your business without it seeming like you’re trying to sell them something. So think of ways that you can offer your followers a little something for free: give them some tips that relate to your service. For example, if you sell dog toys or have a pet shop, post a short video or article on how to teach a dog a new trick. And share your personality. We can’t stress this enough – people respond much more positively to businesses that can allow themselves to be human. So, when you can, share a picture of that new office mascot or the latest member of your team wearing a tea cosy on their head or attempting to floss. People are always at the heart of any business, so let them shine through. A good rule of thumb, depending on your business, is to stick to no more than two posts per day. For some, even a couple of posts a week is enough – but quality is essential.