Many small business owners disregard marketing because they feel it is too expensive or it is only for large companies. Marketing experts around the world have voted this pricing strategy to be one of the most successful ones. Company sales prosper, when there is a combination of a quality product offered, which is marketed to the right target audiences, with an aggressive sales strategy.
We can see examples of C2B in forms of affiliate marketing, answering online polls for companies, being a free lance developer, etc. The main duty of an advertising manager is to publicize the goods and services of a company. It forms the basis of your marketing strategy.
You can get email addresses of potential customers, from real estate agencies. Of the four strategies enlisted in the Ansoff Product-Market Growth Matrix, diversification strategy is by far the most risky, and hence, requires proper research before implementation.
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