How can you make the right and most efficient decision when identifying better solutions to improve on and apply to the overall performance of your organization? Ever changing marketing trends and targeting customers through their behavior and traffic patterns is the driving force for integrating business intelligence tools that provide greater insights than the way we previously used manual marketing forecasts.
This takes into consideration different aspects of customer’s susceptibility to churn, including the history of people those who have churned in the past and build a data model that generates an easy-to-understand reference numbers (scores) assigned to each customers.
Identifying relevant criteria, conditions and parameters of report generation is solely based on business requirements, which need to be well communicated by the users and correctly captured by the BA. Ultimately, correct decision support will be facilitated through the BI initiative and it aims to provide warnings on important events, such as takeovers, market changes, and poor staff performance, so that preventative steps could be taken.
This process is responsible for connecting to and extracting data from one or more transactional systems (source systems), transforming it according to the business rules defined through the business objectives, and loading it into the all important data model.
Proper management of organizations, regardless of their size and scope of economic activity goes through the effective management of projects that generate and execute it. And moreover if these actions take place in an international setting, where in addition to cultural diversity may influence other factors such as generation, companies need to have professionals with the skills and adaptability required to address different situations.