Mass marketing versus target marketing, which one will you use? A while back and famous soda brand decided to change the taste of their product and market it. Consumers disliked the new product and the company lost millions. As such, it is imperative for businesses to make sure they retain the loyalty of their customers.
Marketing involves all activities such as planning and strategy, marketing research, pricing, advertising, branding, communication, customer service and other important functions, that finally make selling possible. Marketing assistants are required by the film industry, hotel industry, retail industry, automobile industry, logistic companies, software companies, etc.
Companies incorporate various techniques and strategies, increase sales and market share. In fact, some of these I suggest small businesses never including in their marketing mix, but every business must have the basic building blocks of marketing. It also uses search engine marketing (such as Yahoo and Google), banner ads on websites, search engine optimization, and email marketing strategies.
In a Business-to-Employee set up, companies offer products or services to their employees in an intranet environment. This is when a company prices its product abysmally low, demolishes all traces of competition, and finally creates a monopoly. In fact, implementing affiliate marketing strategies does not require any technical expertise.
The food industry saw a huge boost in 2012, when Heinz Ketchup launched a QR code-led marketing campaign to promote their recyclable PET plastic bottles that used the PlantBottle Technology. Any marketing project is a lot of hard work and you need to invest a large amount of your own time and money to reach out to people.