In one really successful distribution company that I work with, all of the outside sales people have the business card title, Business Development Representative. Undeniably, business development is a crucial component of a firm’s success – the opportunities forged today will define what the company is doing on tomorrow. Error-free, proper writing helps attract clients because they are more likely to trust a business that’s professional and capable.
From the birth of ideas to early startups, to small and medium enterprises (SMEs) who seek second stage growth, and all they way to strategy implementation for corporate giants, many institutions exist to support firms in their business development efforts.
Examples that are not exactly sales oriented include business planning, administrative refinement, market research, finance, general management, and more. Momentum will come from continued efforts in the areas of marketing and sales but to ensure that its sustainable the business must be able to to fulfil demand.
Yes, you may be a smart business person, but if the market does not support you, you can say a big farewell to attaining professional development. It helps provide information as to what the client needs to the ‘front line’ sales team, assisting them in closing the deal at the end of the process.
In many aspects, a corporate development officer for a company has similar skill sets and experience as all of the above organizational roles. For this, the development service providers appoint business development specialist who will work along with marketing & sales professionals to develop an effective strategy.