Being a marketing coach and consultant, as well as a small business owner myself, one thing I clearly understand is that most small businesses simply aren’t fortunate enough to have an unlimited supply of marketing dollars – money for marketing is typically tight. Retail merchandising can focus on this issue by marketing their products attractively on websites. Some businesses prefer to use personal websites to communicate with their potential customers. The diversification strategy of a company is a corporate strategy intended to increase profits by increasing sales volume, which, in turn, is done by launching new products and identifying new market

Having a marketing plan will help you to focus on your target market and to find if there are any gaps in the market that will provide new opportunities for you. There are some definite advantages to online marketing. Converting prospects into customers is an important objective of B2B

You should direct your strategy towards market niches that have demand for your product. Psychological pricing or odd price strategy was introduced as a means of marketing, way back in the early 1900s. It is advisable that you do not fall for free marketing, as these are probably selling inferior products that are unfit to sell any other

One of the four P’s which complete the P’s of the concept of marketing, Pricing refers to the revenue generating component. Email marketing strategies are helpful and applicable to the people who want their business to expand and reach out to more customers using the world wide web.

Intangibility: The difference between a product and a service are often times challenging for some to understand the difference. Affiliate marketing refers to the practice of business sharing between online businesses and online sales people. In emerging markets around the world, 1 billion people are expected to come online globally.